LMRB to unveil Consumer Portrait 2010

LMRB will be unveiling the "Consumer Portrait 2010" shortly.

Chief Executive Preeti Reddy said "We as the premier research organization in Sri Lanka, have a history of setting trends, and we take this responsibility very seriously. Consumer Portrait 2010 is yet another innovation we will be bringing to the business community.

We conduct many projects on behalf of our clients on a daily basis and also have several products which are syndicated by several clients. This requires us to constantly feel the pulse of the market, around the clock. Today we have with us a wealth of insights, acquired across all the categories represented in the market.

So this is the tribute to our clients, we are ready to share the learning with our valued clients.

Consumer Portrait will be unveiled shortly to an exclusive audience in the form of an evening meeting followed by fellowship.

The meeting will witness several insightful presentations interpreting consumer assertion to the changing market dynamics, followed by a panel discussion.

The Panel will consist of Fonterra Managing Director Achut Reddy, Bharati Airtel CEO Amali Nanayakkara, Unilever Sri Lanka Marketing Director Asanga Ranasinghe and Ogilvy Outreach Managing Director Sandya Salgadoe. The panel will be moderated by Ceylon Chamber of Commerce Chairman, Dr Anura Ekanayake.

India Market Research Bureau - LMRB International President Thomas Puliyel, LMRB Probe Qualitative Research Head Rohini Abraham and LMRB Media and Panel Head Hemant Mehta are expected to attend this occasion.

"Today the market has to cope with many variables, all these individual components create pressure on the consumer.

Therefore it becomes very important for a marketeer to have a detailed understanding of its implications, it is like a game of chess where all the rules have changed, imagine the scenario if the pawn becomes all powerful and moves in all directions. The rules of the conventional game are now changed.

The pawn has been empowered, and is ready to take an equal stand with the king - So be ready for the Power Play, said Preeti.

Lanka Market Research Bureau, as the premier market research organization in Sri Lanka caters to all the top multinational and local marketing companies, fulfilling all their research needs. LMRB strives to obtain and adapt all the new technologies introduced worldwide, so that the local organizations could use the knowledge acquired fast and effectively.

As an associate company of the Kantar Group the local team has access to the full range of international research experience and technology.