New MD of Aviva NDB

Shah Rouf assumed duties as the new Managing Director of AVIVA NDB Insurance (earlier known as Eagle Insurance). He was CEO of Aviva Romania as well as Chief Distribution Officer for Central and Eastern Europe for Aviva prior to his new appointment.

Shah, a British national of South Asian descent, has over 16 years' experience at Aviva group, having held senior management positions in both Life and General insurance in the UK, Middle East, India and continental Europe.

He concluded his academic studies at the London School of Economics and has BA (Hons) and M.Sc. degrees in Economics.

He is an Associate of the Chartered Insurance Institute, UK and a member of the LIMRA European Executive Committee.