ADVERTORIAL
SLIM - Nielson People’s Awards 2010:
Lowe LDB wins award
Lowe LDB was awarded the TV Commercial of the Year at the SLIM
Nielson People’s Awards 2010.
Significantly, three of the four top commercials voted for the
people, by the people, were produced by Lowe LDB.
Unilever Marketing Director Ramani Samarasundera with the
People’s Award for the Most Popular TV Commercial surrounded by
the Lowe and Unilever teams. Also in the picture is Lowe LDB
Chairman Terry Benson, (third from left) |
The Agency’s wins follow its recent success at the Effies Awards,
where they secured a 100 percent win record.
Two more Lowe LDB Ads, for Sunlight 125 years and Surf Excel Traffic
Light were also on the shortlist. Both Lifebuoy and Sunlight ads were
totally conceptualized and produced by the Sri Lankan team of Lowe LDB.
The Surf TVC was adapted from LOWE India.
Marketing Director Personal Care Ramani Samarasundera, Unilever said:
“it’s an example of dynamic teamwork and leadership on all sides. We
have a fine partnership with Lowe LDB, which clearly reflects in the
work we inspire and create together.”
Lowe LDB CEO, Lilamani Dias Benson said, “We are proud that our work
captures the hearts and minds of Sri Lankans everywhere. It’s because of
what they do, that these ads also win sales and market share. We are
particularly proud of the way Unilever trusts and inspires us. And the
way Clients know us as the Agency that gets results!”
The SLIM-Nielson People’s Awards are unique because they reflect the
people’s choice.
Winning is not based on the verdict of a panel of jurists: it is
decided, instead, by men and women of all ages and from all walks of
life.
They are the jury. It is their personal favourites that win the day.
The People’s Awards criteria use the findings of a structured
questionnaire that was, this year, sent to seven provinces across Sri
Lanka. Thirty categories of brands, personalities and organizations were
recognized by the people this year.
A room in the hotel |
Elephant Reach celebrates fourth anniversary
The Hotel Elephant Reach, Yala approaches its fourth year
anniversary.
To mark the occasion, the resort is offering a range of special
promotions.
Till March 31, guests can experience Elephant Reach’s hospitality
with a variety of special accommodation, culinary and value added
packages.
Two commemorative accommodation packages have been introduced
including the Anniversary and Elephant Reach Surprise.
During this period guests can also experience mouth watering dishes
at the “Tusk” Restaurant and award winning cocktails at the “Mahouts”
Bar.
“The fourth year Anniversary promotions reflect the celebratory
atmosphere at Elephant Reach as we approach this landmark occasion,”
said Managing Director Clement Fernando.
Hotel Elephant Reach Yala opened on March 29, 2006.
This boutique resort is owned and managed by Lanka Hotels and Travels
(Pvt) Ltd.
Sampath-Cargills
co-branded VISA Debit Card:
For today’s lifestyle
The Cargills Food City Super Market Chain, joined Sampath Bank, to
introduce the “Sampath-Cargills co-branded VISA Debit Card”.
Cargills Chairman Ranjit Page with Sampath Bank CEO Harris
Premaratne. Picture by Sudath Nisahntha |
The cardholder can enjoy all the privileges of a Debit Card as well
as the benefits of a Loyalty Card, making it possible to get the best
offers and deals from Cargills as well as Sampath Bank.
With 1 percent loyalty points on the total bill value, upfront
discounts on Cargills Kist, Magic, Supremo and other Cargills products
periodically, and 1 percent loyalty points on all Cargills Kist, Magic
and Supremo purchases, the Co-branded VISA Debit Card offer the best
deals.
The Sampath-Cargills Co-branded VISA Debit Card can be used not only
at Cargills Food City, but at any Sampath Bank ATM or any VISA/ PLUS
ATMs anywhere in the world to withdraw cash and can also be used to make
payments for purchases at over 20 million VISA merchant locations around
the world.
The Co-branded VISA Debit card gives parallel flexibility of the
Sampath VISA Debit Card (ATM Card) where customers can withdraw up to
Rs.80,000 from the ATM and do purchases up to Rs.150,000 on a daily
basis. For those who like to better manage their funds this card gives
the facility to determine their own purchase limit.
All transactions through the card are updated to the cardholder via
SMS Alertz making every payment safe and secure.
Vallibel Finance in Minuwangoda
Plans to expand branch network:
Vallibel Finance opened a branch office in Minuwangoda.
Building on the public response, Vallibel Finance set in motion an
extensive scheme to expand its branch network, intended to spread its
dominance throughout the island.
In the wake of its recent branch opening in Maharagama comes the
company’s entry into Minuwangoda.
The company’s aggressive growth plans do not end there.
“We intend to open several more branches and reach out to more people
this year, building on our recent successes,” said Managing Director,
Vallibel Finance Jayantha Rangamuwa.
“We are continuously encouraged by the success of the Vallibel Group
and its vast presence in the banking and finance industry, an aspect
which gives us tremendous support as the market has great confidence in
the Vallibel Group,” he said.
Dialog receives award
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The Environment Ministry held a
felicitation ceremony for local business organizations in
appreciation of their contribution to the Pilisaru project,
an m-waste management program launched by the Central
Environmental Authority. Seen here is Environment and
Natural Resources Minister, Patali Champika Ranawaka
presenting the award to Dialog Telekom PLC Group Chief
Corporate Officer Kavan Ratnayaka for the company’s mobile
waste (m-waste) take back initiative. |
Print USA a member of the USA Group of Companies was
adjudged the winner of the “Excellence Award for Carton Printing”in
the recently concluded “Collate 2010” exhibition organized by the
Sri Lanka Association of Printers.
Print USA Chairman and Managing Director Sathis Abeywickrama
receiving the award for Excellence in Carton Printing. SLAP
Committee Member Hiran de Silva, SLAP Past President Ranjith
Gunarathne and SLAP Secretary Peter Deckker look on |
“We always strive for excellence in quality. The
Excellence Award that we won at Collate 2010 symbolizes the
consistently supreme quality that we maintain in printing cartons,
said USA Group of Companies Chairman and Managing Director Sathis
Abeywickrama. Abeywickrama said that his intention was to be the
best and not necessarily to be the biggest whilst focusing on a
particular product range in the printing industry. Having won the
prestigious awards for excellence awarded by both the Sri Lanka
Institute of Packaging as well as Sri Lanka Association of Printers,
the first quarter of year 2010 has been truly remarkable for Print
USA (Pvt) Ltd.
This year the award for excellence for carton
printing at the Collate 2010, was awarded to Print USA (Pvt) Ltd for
“Classic Tea Collection, 60 String and Tag Tea Bags” produced for
Empire Teas (Pvt) Ltd. At the “Lanka Star” awards ceremony organized
by the Sri Lanka Institute of Packaging, Print USA won the top
award, the President’s Award and two Gold, one Silver, two Bronze
for cartons produced for Dipped Products Ltd, Quick Tea (Pvt) Ltd,
Imperial Teas (Pvt) Ltd, and Vintage Teas (Pvt) Ltd.
Today Print USA has become a crucial supplier and
partner to the value added Sri Lankan produce trade, while its
associated company - Flexiprint (Pvt) Ltd, is the largest producer
and supplier of Tea Bag Tags and Envelopes to the Sri Lankan Tea
Industry with an approximate market share of 58 percent. In the Sri
Lankan Tea Bagging Trade, Abeywickrama said that Flexiprint too had
a remarkable year, reaching its biggest turnover since inception.
Flexiprint is also expanding their customer portfolio to a greater
portion of Middle East and East Europe. Flexiprint won the bronze
and silver awards at “Collate 2010” for excellence in flexography.
ODEL rewards Panadura winners
Five residents of Panadura won gift vouchers from
ODEL, which opened its latest store in their city in February.
The five winners, who attended the opening ceremony,
are M H Kanchana Kalum, D M Renuka Damayanthi, Chamila Mirissage,
Wathsala Damayanthie and Neeta Sriyani Vidanage. Their vouchers were
presented to them by Panadura store Manager Sarath Dissanayake.
NTB goes to Batticaloa
The Nations Trust Bank (NTB), opens its 39th branch
in Batticaloa, bringing its 365 days banking and extended banking
hours concept to this town.
NTB will now connect Batticaloa with the rest of the
country helping the people of the area to reach out through a
banking network. The new branch was opened on March 17, in the
presence of invitees and key personalities from the area.
Nations Trust Bank CEO, Saliya Rajakaruna said "The
opening of this branch in Batticaloa is an important milestone in
the history of the bank as it marks the bank's affirmation in taking
dynamic banking services to the East. We are confident that our
services will be of immense value to the people of Batticaloa and we
as a bank will be able to cater to all their financial needs with a
customer centric approach".
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