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Brandix associates to support Group's water agenda

Brandix associates pledged their support to the Group's continuing efforts to conserve water as a flagship CSR commitment.

In observances organized to mark World Water Day, they collectively took a solemn oath to do everything in their power to reduce water wastage and actively support Brandix's Deyata Diya: Landhunata Diriya community agenda under which the Group helps needy people and communities access clean water, and promotes water conservation at all its business units.


Brandix associates take the pledge

The occasion was also used to unveil a new logo and theme for the Group's CSR initiatives - 'Care for Water: Care for Women' - and the launch of a poster campaign advocating water conservation. "As a business group that has made Water its principal community initiative, we take the water issues faced by our associates, our country and the world at large very seriously," Brandix CSR Head Anusha Alles said.

"We estimate that eliminating waste alone could result in a saving of five litres of water per day per associate, leading to an overall saving of over 100,000 litres of water per day," he said

Brandix Environmental and Energy Management Head Iresha Somarathna said the Group would support this conservation effort by investing in new economical toilet flushing systems, water recycling plants and rain water harvesting systems at all factories.

"The ultimate objective is to ensure that every drop is used, and all wastage is eliminated," Somarathna said.

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