'Marketing in blue oceans'

Prasanna Perera, one of Sri Lanka's top Marketing Consultants and a Senior Lecturer in Marketing will lead a series of CIMA master courses on the topic "Marketing in blue oceans".

The program organized on March 30 by CIMA at its auditorium in Narahenpita will be the first in a series of programs organized by Prasanna on the topic 'Marketing in Blue Oceans, where the objective will be to create amongst participants the ability to identify marketing 'blue oceans', develop/enhance skills to capture and sustain 'blue oceans' and to confidently utilise the analytical tools and frameworks.

The program with lectures, video based learning, case studies, and group discussion is designed for those at Manager level and above. The course content includes Creating marketing blue oceans, Value innovation - the cornerstone of marketing blue ocean strategy, Analytical tools and frameworks, Real world examples of marketing blue oceans, Executing marketing blue ocean strategy and Sustainability of marketing blue ocean strategy.