Nextfinance to re-brand with listing
Gayan KANCHANA
Nextfinance Limited is planning to re-brand and re position its name
and logo.
Nextfinance Chief Executive Officer Dammika Siriwardhana said the
company is now gearing to enforce Central Bank directives on corporate
governance.
It also wants to improve policies and procedures to the satisfaction
of customers, shareholders and the regulatory authorities.
|
Chief Executive Officer
Dammika Siriwardhana |
The company will re-brand and reposition its name and logo soon.
It also expects to list in the Colombo Stock Exchange by mid 2011 as
per Central Bank directives. The company also invites applications for
subscription up to fifteen million (15,000,000) ordinary shares of the
company, on a private placement to raise Rs 180 million.
The price will be twelve rupees per share.
“To move beyond the conventional finance industry we have implemented
new marketing strategies,” he said.
“These focus on launching new products portfolios.
Most of the new products will be tailor-made and also we will start
advertising and PR campaigns in the next few months,” Siriwardhana said.
The Central Bank has requested all financial companies to invest in
the North and East.
To comply with this request Nextfinance hopes to start micro finance
schemes in those areas soon.
The company has four major real estate projects in Veyangoda,
Wellawaya, Kurunegala and Hokandara. The financial value of these
projects is around Rs 230 million.
The company expects to expand further in the real estate business.
It will be launching a new concept with the participation of
prospective investors as joint venture projects. |
