Sri Lanka strikes gold

China International Jewellery Show in Beijing:

Chairman/CEO of National Gem and Jewellery Authority Hasitha Tillekeratne said that a record number of exhibitors and visitors at the 29th China International Jewellery Fair - Beijing was held recently, at the China International Exhibition Centre, Beijing propelled the event to unprecedented success with exhibitors and buyers reporting an increase in confirmed orders during the five day Fair.

Beijing is the capital and the most important media centre of China. It has amazing consumption market and trading environment for Gems and Jewellery.

The market location of Beijing is playing an important role of connection and guidance to China, especially to the north region of China. It has represented the considerable share of the Chinese Jewellery market.

The exhibition venue is more than 30,000 sq metres which has facilitated over 1500 trading booths. The 29th edition of this annual event has made a platform for the jewellers in the region who produce more passionate and appealing to fashion-conscious consumers in the new era.

Encouraging results were recorded at the 2009 edition of the Fair, with 63,000 buyers from 48 countries and regions attending, while domestic buyers came from 24 provinces, autonomous regions and municipalities.

The 2009 edition was the largest in the Show's 29th year history and set records in terms of visitors, exhibitors and exhibition space. Continuing last year's success, this year event attracted over 1,500 exhibitors from the USA, Italy, China, Hong Kong, Thailand, Taiwan, Turkey including Sri Lanka to feature their exclusive products.

A vast variety of magnificent jewellery products of excellent craftsmanship showcased at the five-day event, included glistening gold jewellery, fashionable platinum and silver jewellery, prestigious pearl, diamond, Jade and gemset jewellery, fine diamonds and fine quality gems.

Packaging and display materials and related products and services were also displayed, making it a highly professional sourcing platform for the jewellery industry.

Tillekeratne said the, "Sri Lanka Pavilion" at the 'China International Jewellery Fair 2009' was organized by the National Gem and Jewellery Authority (NGJA) for the first time in collaboration with Sri Lanka Gem and Jewellery Association (SLGJA) and Sri Lanka Embassy in Beijing.

Sri Lanka's Ambassador in China, Karunathilake Amunugama visited the 'Sri Lanka Pavilion' and inspired the participants, and congratulated 'NGJA" for continuing with the 'National Pavilion' concept.

The National Gem and Jewellery Authority has identified the market requirements and wish to create a strong platform for fine quality gems and gem studded Jewellery in China.

Tillekeratne said that in its expanded promotional program 'NGJA' intends to organize 'Sri Lanka Pavilions' at four leading gem and jewellery events in China in the year 2010.