CIM awarded Chartered Marketer status
The Annual Fellows and Chartered Marketers' Forum organized by The
Chartered Institute of Marketing Sri Lanka Region was held recently at
the Cinnamon Grand Colombo. The Chief Guest at the ceremony was Head of
Delegation of The European Commission to Sri Lanka and The Maldives
Bernard Savage and the Guest of Honour was Director of Membership, CIM
UK Chris Daly. The Principal Sponsor of the event was Ceylinco Life.
The Fellows and Chartered Marketers' Forum is one of the events in
the institute's calendar and is an exclusive event open for the senior
members of the institute. At this year's Fellows and Chartered
Marketers' Forum, 52 new Chartered Marketers were invested while three
senior marketers, namely, Dr. Uditha Liyanage, Hemaka Amarasuriya and
Deepal Sooriyaarachchi, were recognized for their leadership in the
spheres of Academia, Innovation in Business and Social Responsibility,
which has contributed towards uplifting the profile of the marketing
profession in Sri Lanka.
"Times of economic turbulence we are facing today give marketeers
great opportunities to provide the spark to reignite business growth and
bring a sense of optimism and hope to organisations - it is an opportune
time to cement the strategic importance of Marketing in business," said
Amal Cabraal, while congratulating the new Chartered Marketers.
Director of Membership of CIM UK, Chris Daly said "whilst unqualified
and untrained marketeers may help an organisation to muddle through the
difficult times, it is professional marketeers, those who are properly
trained and qualified in marketing, who will spot the strategic
opportunities and deliver real value for their organisations. The need
for professional marketeers rather than well-meaning amateurs has never
been clearer." In hindsight with the global economic downturn the recent
lift of GSP+ and its impact on the Sri Lankan economy, which has been a
talking point in recent times, Head of Delegation of the European
Commission to Sri Lanka and The Maldives Bernard Savage stressed the
role of the European Commission and the role of marketeers in
rejuvenating the economic development of the country.
The Chartered Institute of Marketing, UK was granted the Royal Assent
by Her Majesty Queen Elizabeth, in 1998, to offer the 'Chartered' status
to members who are committed to the institute's continuous professional
Development (CPD) program.
Nearly 5,000 CIM members in over 80 countries hold this elite status;
while there are over 218 Chartered Marketeers in Sri Lanka. |
