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Titanium MasterCard for elite customers:
Seylan Bank on good footing
Charumini DE SILVA
Seylan Bank PLC which suffered a setback at the beginning of the
current year with a loss of Rs. 18 million resulted in a 13 percent drop
in the liquidity ratio when the required liquidity ratio was 20 percent.
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Chairman, Seylan Bank PLC, Eastman Narangoda presents the
first Titanium MasterCard to Manjula Narayana at the launch.
Senior Deputy General Manager, Seylan Card Centre, Tissa
Nanayakkara looks on. Picture by Saliya Rupasinghe |
At present, the bank has recovered its liquidity ratio up to 22
percent and is looking forward to a public offering under the new
management, Senior Manager, Seylan Card Centre, Rasika Dissanayake told
Daily News Business.
He said that the bank will go for a public offering to expand the
asset base, minimize interest rates and broaden the ownership base
especially since the bank has regained public confidence.
Though there were drawbacks in the first two months of 2009, during
the 50-day campaign to regain customer confidence we raised Rs. 4
billion in deposits.
Our cardholder customer base has also increased and this has
minimized the operational costs worth Rs.860 million, which shows that
the bank is in a stable position, he said. The Seylan Titanium
MasterCard was issued yesterday to elite customers with a credit limit
of Rs.500,000. The cardholders will get free SMS alerts to update the
day-to-day transactions.
A free travel and medical insurance cover will also be provided when
card members purchase air tickets using the Titanium MasterCard.
With over 25 million merchant outlets where cards could be used for
purchases, a 24-hour call centre will be set up at Stanley Tillekeratne
Mawatha, Nugegoda. |
