People's Bank adjudged strongest banking brand
The People's Bank, was recently awarded the Brand Finance Brand
Rating certification, with an "AA-" rating.
This rating is the strongest amongst all banks that are operating in
the country, and is an acknowledgement of the long term brand building
efforts of the bank.
The Brand Rating which is annually carried out by Brand Finance and
which is now in its fifth year, is published in LMD's Brands Annual,
which is a much looked forward review of Sri Lanka's top brands. This
brand rating is based on publicly available data as well as market
A brand rating is like a company credit rating, which provides
investors with the future outlook for the brand and indicates the
ability of the brand to attract future revenue for the business.
An "AA-" brand certification therefore provides assurance to the
stakeholders of People's Bank, that the management does indeed fully
understand the true potential of its brand.
Chairman of the People's Bank W. Karunajeewa said, This study is
extremely useful to our management as it is an independent verification
of our standing. It also enables us to further strengthen ourselves and
focus our efforts towards improved performance in this highly
competitive market. The brand can indeed play a significant role in this
endeavour. This study also shows that Government enterprises can compete
effectively with the private sector and emerge on top."
Brand Finance plc was founded in London in 1996. It is now the
world's leading independent brand valuation and value-based marketing
consultancy, offering a wide range of services in the fields of
marketing and finance to branded companies globally. Brand Finance Lanka
is a subsidiary of Brand Finance plc which operates in Sri Lanka.