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Through Airtel Kirula:

Airtel establishes solid partnership

Bharti Airtel Lanka through the launch of its hallmark retailer incentive scheme, Airtel Kirula has been ignited to recognize and provide continued support towards the sustained effort of all retailers, whose diligent commitment has provided a rich Airtel experience to all customers.

CEO of Bharti Airtel Lanka, Amali Nanayakkara said, “A key strategic priority for us is to build and scale up the organization to aggressively deliver accelerated growth, while retaining the core values of Airtel. Our commitment, therefore is to deliver total customer delight.

This philosophy infuses a fresh incentive to our well deserving retail partners through this scheme, which, in turn, translates into a rich experience delivered to every customer, at every retail touch point, generating impressive results for Bharti Airtel Lanka,” she said.

Retailers from the North Central and also, the Southern Provinces participated at the launch ceremony.

“The Airtel Kirula initiative is a first of its kind in Sri Lanka. Having launched only recently, Airtel has set in motion a number of exciting and novel retail initiatives for our benefit. What’s more, we are proud to be selected as one of the top selling retailers of Airtel, and prouder still to be taking Airtel personally to Sri Lankan customers,” said Chandra Kumara Pathirana of Pathirana Communications in Kuliyapitiya.

“Airtel, from its inception “always encouraged the development of the retail community through various meaningful offerings. With Airtel’s rising popularity, we see more and more customers moving to Airtel.

The launch of Airtel Kirula is a major initiative, where all of us feel that we are part of the company, actively contributing towards the success of Airtel, while delivering a great product to our customers,” said Sampath Maduranga, Proprietor of Sampath Communication, Matara.

“The outstanding performance of our stakeholders deserves incentives over and above the norm, which is what we have initiated through Airtel Kirula.

It confirms our continued commitment to appreciate them meaningfully for their diligence and sustained effort in enabling all Sri Lankans to ‘talk freely’ ” Nanayakkara said.

Brandix donates to IDPs

Brandix has donated clothing to the value of Rs. 20 million and an estimated Rs. 2.5 million worth of relief items collected by the Group’s employees to the Internally Displaced Persons (IDPs) in camps in Northern Sri Lanka.

The donation was presented to President Mahinda Rajapaksa at Temple Trees recently. A team from the Brandix Group’s CSR Unit also visited the IDP camps at Menik Farm in Chettikulam and at Padaviya and distributed water tanks, water bottles, food, dry rations and garments among the IDPs.

Com Bank CSR benefits Matara hospital

The Commercial Bank of Ceylon has reaffirmed its commitment to the Southern Province, by setting up a High Dependency Unit for the ward No. 17 of the General Hospital, Matara in its latest Corporate Social Responsibility (CSR) initiative. The CSR Trust of the country’s benchmark private sector bank has provided essential equipment including three multi parameter monitors, syringe pumps and defibrillator to the hospital, following a request by Consultant Physician of the Hospital, Dr. Aruna Munasinghe.

“The Matara hospital has to cope with a large number of admissions and medical emergencies.

Fonterra partners Mother Sri Lanka Foundation

Fonterra has partnered the Mother Sri Lanka Foundation, a group led by the Presidential Secretariat, on a nationwide campaign to encourage and inspire school children to share their ideas on ‘building a better Sri Lanka’.

‘Voice of Youth for a better Sri Lanka’ is a national competition open to children from schools island-wide, and requires youth to write or express their hopes, dreams and aspirations for the future of the country.

The competition, endorsed by the Ministry of Education, will touch over 350,000 students in 340 schools across the country.

The call for ideas has already reached schools in Galle, Matara and Hambantota districts. Participating students were encouraged to be creative and let their imaginations flow as they expressed their views through presentations, street dramas, inspiring speeches and mock radio and television ‘talk show’ interviews.

Managing Director of Fonterra Brands Lanka Achyut Reddy said that education and youth development is an important focus for Fonterra in the community.

“The Sri Lankan youth are our future as a nation. They are tomorrow’s leaders in business, and they are tomorrow’s leaders in our communities. We are proud to support a project which inspires tomorrow’s leaders to take ownership of their future and contribute meaningfully towards the betterment of the motherland,” he said.

Fonterra’s support of this project builds on the efforts the company has made to improve nutrition education of youth and families, and rebuild schools and orphanages in the Biyagama community.

Janaki Kuruppu, who leads the Mother Sri Lanka Foundation, said: “We are pleased that industry leaders such as Fonterra along with a few others have pledged their support and commitment towards this project.”

“Fonterra’s involvement is critical as we jointly believe in a healthier environment for today’s youth, and what better way than having youth express it themselves” she said. “We are glad to have Fonterra on board with us to steer this project forward, as they share the same passion and enthusiasm towards our cause” she said.

Difference between winning and losing

Edge Nutrition Inc, recently launched the first sports drink called Sports Edge in Sri Lanka.

Sports Edge would make the difference between winning and losing in an intensely competitive and enduring sports arena,” a company spokesman said at a press briefing.

Sports Edge is bottled in Sri Lanka under the licence from Edge USA. It is specifically formulated for the hot and humid conditions.

Sports Edge is made especially for those involved in sports and exercise, and is formulated with the carbohydrates and electrolytes required for the body to achieve optimum performances.

The key advantage behind Sports Edge is the unique structure of the carbohydrates which releases its energy in a more stable, efficient and controlled manner into the blood stream without disturbing and destabilizing the body like products made out of Glucose.

It has three distinct advantages and properties. It provides the body with the correct energy spurt required for short duration sports.

Broadcast Asia 2009:

Microimage mobile media to showcase products

Microimage mobile media, will feature its award winning products at the up-coming Broadcast Asia 2009 in Singapore this month. This will be the first time a Sri Lankan company will be featuring its products in the broadcast automation space.

“We are very excited to participate for the first time in this prestigious event” said CEO of Microimage Mobile Media Harsha Purasinghe. This will enable us to venture into the region and also gain more visibility to our broadcast automation product,” she said.

Broadcast Asia is the region’s most comprehensive event covering digital multi-media and entertainment technology.

This is the 14th edition of the event where it attracts 16,000 world renowned solution providers, broadcasters, production/post production companies, film and motion picture production companies, animation studios, content providers and developers.

Microimage who ventured into broadcast automation products in 2004 with a comprehensive radio automation solution now has a range of products in this space.