First batch of SPAACS graduates enter advertising industry

The Sri Lanka Advertising And Creativity School (SPAACS) held the graduation ceremony for their first two batches at the BMICH recently. The Chief Guest for the event was President of the 4A's Laila Gunesekere with Managing Director, Brand Partners Philip Goodstein the keynote speaker.

In his speech, he highlighted the immense career potential of the advertising industry. He also spoke on the responsibilities that the new advertising professionals must take on, giving them an insight to challenges they will face in their careers.

The graduating students have successfully completed the course 'Introduction to Advertising' at SPAACS, which focuses on the basics of the entire industry. The course which was conducted for over 10 weeks covered a wide spectrum of advertising related topics.

The Sri Lanka Advertising And Creativity School was set up as a step towards bringing in new faces to the advertising industry, while fine tuning the skills of those already in it. Many of the students that graduated from SPAACS, have already secured jobs in leading advertising agencies and advertising-related fields, while others are undergoing internships in the same.

"Joining SPAACS was a key turn in my life, as advertising helps open your mind to the colours in between the black and white of everyday life.

In a personal perspective, I have learnt a lot not only in terms of advertising but also about marketing. What I learnt certainly turned the tables around on my understanding of the field,' said Sankha Nandakumara, a student of the recently concluded course.

The launch of SPAACS was seen as an innovative and practical venture that will help students gain a clear knowledge of advertising and its related fields. It has proven beyond a doubt to be a success, and this, the first of many graduation ceremonies, is certainly a clear indication of the developments to come.