New code of conduct for athletes
The
Athletic Association of Sri Lanka (AASL), in a bid to strengthen
discipline and improve the standard of local track and field, plans to
introduce a new code of conduct for athletes, coaches and technical
officials.
The AASL Executive Committee is expected to discuss this matter at
the Ex-Co meeting scheduled for today. The new code of conduct for
athletes, coaches and technical officials would cover a wide area,
ranging from use of mobile phones to introduction of an official uniform
for the national athletes.
It is a commendable move by the AASL, headed by Major General Palitha
Fernando, who is also the Military Liaison Officer (MLO) of the Ministry
of Defence. Fernando has been a strict disciplinarian, especially when
he was in-charge of Army athletics. If he could do the same at national
level and streamline the conduct of the athletes as well as the coaches
and technical officials, which could well be the first step towards a
new era in Sri Lanka track and field.
Discipline is an utmost important aspect, be it in sport or any other
sphere. Over the years, we see a drastic drop in the levels of
discipline in local sports arena. As a result, not only the basic values
and principles of sports have been lost but has also caused for the
deteriorating standard of several sports here.
New move
Hence, the new move by the AASL, if implemented properly, could well
become one aspect which could lead to improvement of local athletic
standards. It is the duty of all officials and athletes to extend their
fullest support and cooperation to Major General Fernando and his AASL
Ex-co to introduce a new code of conduct and implement it successfully.
There was a time even some elite coaches were 'scared' of some of our
top national athletes. Fearing their top Sri Lanka athletes may quit and
find some other coaches, several top most coaches have been showing a
blind eye even when their top national athletes misbehave. All what
these top coaches wanted to see was to keep those national athletes
under their wings, no matter what the conduct of those athletes was.
The new AASL move would give a solid answer to those irresponsible
acts as both the athletes as well as the coaches are to be governed by
the new code of conduct.
We earnestly hope the AASL would be firm when implementing the new
code of conduct. Irrespective of their personal achievements and future
prospects, all athletes should be treated alike when implementing the
new code of conduct. If we could discipline our athletes in a better
manner, that would definitely lead to improvements of their
achievements.
Best athlete
One could be the best athlete who has brought international glory to
our country, but if he or she lacks discipline and conduct, there is no
purpose of winning medals though such an athlete. That is not the real
glory an athlete could earn. There are enough and more examples in the
world circuit on firm action taken by several countries to discipline
their athletes even at the expense of possible gold medals.
True that it's the medals that matter at the end. But medals should
be earned and won with a proper code of conduct. Discipline should
always come first and it's an important aspect in the basic goals of
sport. Hence, it's the duty of both the athletes and officials to
maintain discipline at all times.
Introduction of proper official attire is a must. It has been a
long-felt need as our national teams were quite regularly criticised for
not having a proper national outfit. There have been many instances
where team officials go shopping on the eve of relay events to find
suitable track kits for their athletes. That too was not because they
were too keen in having a unified national kit but were compelled to
declare a unified kit for their relay teams.
In contrast, we have always seen our neighboring Indians wearing
their usual outfits, proudly displaying their national colours. Hence,
the proposal to introduce a new uniform for the Sri Lanka national
athletes would fulfill that long felt need to have a unified team with
the lion crest proudly embossed on their competition kits.
Not only the competition kits, but also their training and track kits
too must have one design so that it would be the proud identity of Sri
Lanka athletes. That would not only give dignity and self respect to our
national athletes but would also provide an ideal opportunity to find a
suitable national level sponsor to meet Sri Lanka national pool's
finances.
National team
If we could have the logos or product/brand names of the national
team sponsor on their outfits, that would give a better mileage for the
sponsor.
That would enhance the marketing value of the national pool when the
AASL look for team sponsors. Not only the AASL but also the other
national sports associations (NSAs) must follow the example set by Sri
Lanka Cricket (SLC) in giving the maximum mileage for the team sponsor.
As in cricket, other NSAs too could introduce outfits with the sponsor
logo even in training kits.
If the NSAs could give maximum exposure to their team sponsors and
offer maximum mileage, it would not be an uphill task to secure
lucrative private sector sponsorship to meet the finances of our
national teams.
The AASL's initiative should be an eye-opener to other NSAs as well
to put their houses in order. There should be a national code of conduct
for their sportsmen and women and it's the duty of the Sports Ministry
to introduce such and implement it through the respective NSAs. We
strongly believe that the AASL's first move would lead to a disciplined
local sports arena. |