MIG - leisure workshops

The Market Interest Group - Leisure sector of CIM Sri Lanka Region with Rajarata Hoteliers Association - Sri Lanka Institute of Tourism and Hotel Management and the Sri Lanka Tourism Development Authority organized and conducted workshops in Sigiriya and Anuradhapura held on February 19 and 20, at Ceylon Hotel Corporation Rest House Sigiriya and Sri Lanka Institute of Tourism and Hotel Management, Anuradhapura.

The programs were conducted by CEO / President of Global Knowledge Consultants Dayan D. L. Fernando and received excellent feedback.

The program held in Sigiriya, the purpose of which was to introduce the fundamentals of Marketing to front-line managers in hotels and restaurants in the area was attended by over 110 participants.

The program held in Anuradhapura consisted of two sessions. The morning session targeted front-line managers and focused on familiarising them with the basics of marketing with practical insights to how marketing could be practised in the hospitality industry. The evening program was pitched at senior managers and focused on promoting Anuradhapura as a tourist destination, among both locals and foreigners.

The primary objectives for the CIM Sri Lanka Region Market Interest Groups (MIG) are to establish, promote and practise marketing excellence within various industry sectors. It aims to raise the level of appreciation of marketing as a management process by inculcating marketing thinking to a greater degree within each sector.

The Institute expects to conduct these regional workshops in different parts of the county where there is potential for leisure industry.