Triad Manthram launched

Triad, one of Sri Lanka's leading advertising agencies announced the launch of their latest venture Triad Manthram, Sri Lanka's first fully integrated Tamil advertising agency.

"The Tamil community is one with a vast and complex outlook of life and understanding the culture itself is a task of some magnitude," said the new Creative Director of Triad Manthram, Kalaichelvam.

"It is vital that we appreciate the aspirations of the community and subtle nuances in their lives that, though may seem trivial to the outside world, can cause unexpected repercussions if disregarded. This is why it is crucial to understand the people and address their needs with certain level of intimacy," he said.

"Triad Manthram pocesses the people and the knowledge to help clients speak to the Tamil community in a way that is familiar to them. The only way we can help deliver the message is if we, as an agency have the insight and knowledge of the target audience's everyday lives. This is the thought behind Triad Manthram, and is a natural step for Triad," said Joint Managing Director Triad, Dilith Jayaweera.

"The idea for a fully integrated Tamil ad agency has been brewing in our minds for a while. We think that now, with a new market emerging that has not been accessible before, it is vital that we intimately know who we are speaking to," added Joint Managing Director Triad, Varuni Fernando.

The team would be led by Shratraugan Adam and Kalaichelvam, veterans in the field.