Saatchi & Saatchi holds workshop

The two-day residential workshop, organised by Saatchi & Saatchi titled "80% Truth is out there", was held at the Kani Lanka Resort and Spa on October recently.

"This is not a critique of the new X-Files movie; this is the story of Saatchi & Saatchi Sri Lanka's recent creative/planning workshop," an official said.

The Saatchi & Saatchi team was put through an interesting and intense period of "practical learning" by the course conductor Creative Director Saatchi & Saatchi Mumbai Hanoz Mogrelia.

The sessions covered all the tools in Saatchi & Saatchi's creative and planning arsenal, including "Xploring", The Challenge brief, issues, insights and mind mapping.