Ceylon Fresh Teas to export value added teas
Ceylon Fresh Teas (Pvt) Ltd, a gold award winner for bulk tea exports
on larger category, at the recently held NCE awards ceremony, is looking
for possibilities to enter the value-added tea export business in the
future, its Director, Mahinda Wanniarachchi said.
He said, the company started three years ago as a small tea company
has now blossomed into one of the major tea exporters in the country as
recognised by securing a gold award for bulk tea export larger category
at the event. Also he mentioned that Ceylon Fresh Teas is an ISO 22000;
2005 and HACCP certified company.
Today, the company is exporting to more than 20 countries including
Iran, Dubai, China, Taiwan, Libya, Sweden and many more with leading
three brand names namely Melora, Zad and Golzar brands for different
market segments, he said.
The company has a packing factory at Ambatale to produce value-added
The company had bought a land to set up another state-of-the-art
factory in order to manufacture value added tea targeting to Russia,
Europe and Middle-East markets, he said. The company exports more than
two million kg of tea to various countries with an annual turnover of Rs
800 million in 2007, he said.
According to Wanniarachchi they started with little capital. Ceylon
Fresh Teas ventured into exporting quality teas to the world in 2005 by
a group of people with many years of experience behind them.
Workforce education on HIV/AIDS
The Sri Lanka Business Coalition on HIV/AIDS (SLBCH) recently
concluded HIV AIDS awareness programmes for some leading corporate
sector companies as a promise to increase awareness of the HIV Virus as
well as reduce the stigma and discrimination towards those living with
the disease. Two of the awareness sessions that were conducted were for
BASF Finlays and Dipped Products, both members of the coalition.
At an awareness programme
The training was conducted in both Sinhala and English to audiences
that included the senior management of the organisations and also a
session with production floor peer leaders. Trainers in this instance
were provided by Standard Chartered Bank's HIV Champion pool of
trainers, who are part of the Bank's extensive and internationally
recognised Living with HIV Programmes.
"The importance of basic awareness that is essential to us as an
organisation in Sri Lanka was reinforced by the Standard Chartered Bank
trainers in their awareness training session. We all have a
responsibility at every level to prepare our county and our employees to
protect against this threat," said Managing Director, BASF Finlays Amal
The awareness programmes are conducted by the SLBCH at the request of
member organisations and may be tailored to the requirements of specific
audiences, ranging from a basic awareness, to training on counselling
and even 'train the trainer' programmes. The SLBCH makes available a
resource pool of trainers to members including trainers from Standard
Chartered Bank, John Keell Holdings, ILO HIV Programme and the Labour
"One of the most important features of this learning component is
that we can now take these facts and figures as well as the interesting
exercises we learnt on how easily HIV, like a false rumor can be spread,
back to our factories and conduct our own training and awareness with
this material," said D T Gunaratne, of D L factory, who had travelled to
the Hayley's head office, just to be part of this special training
conducted for all their peer leaders.
The coalition is also driving Sri Lanka's business sector to
implement much needed HIV Work Place Policies throughout their
organizations. The policy would provide a framework for action to reduce
the spread of HIV and AIDS, avoid stigma towards those living with the
disease and manage its impact on the labour force. The Coalition
provides awareness training sessions and customised policy development
services at no cost to the organisations. It also provides a platform
for centers of expertise, resources and material to be shared.
Lifebuoy winners meet Yuvraj Singh
Some of the winners with Yuvraj
Health and hygiene hit a memorable sixer in Sri Lanka when Indian
cricketing hero Yuvraj Singh, played host to 30 young winners of the
Lifebuoy promotion designed to get young ones thinking about innovative
ways in which germs can be terminated. The competition received
thousands of entries.
Children from all over India participated in the competition vying
for the prize of a trip to Sri Lanka and an opportunity to meet and
greet Yuvraj. They were more than delighted with the experience of a
lifetime they were able to enjoy at the Mount Lavinia Hotel when the
evening began with the theme "Flavours of Sri Lanka".
The highlight of the evening was when the kids were treated to a
demonstration of Yuvraj's inimitable cricketing techniques. In addition,
the children participated in lively games of skill where they became
indomitable germ fighters with the winners receiving instant gifts. Then
in true Sri Lankan style, they witnessed some jazzy baila dancing round
the flickering camp fire and ended up dancing to the baila themselves.
Before the evening ended the children had a host of autographed
memorabilia and the once-in-a-lifetime opportunity to be photographed
with Yuvraj - a memory they will treasure always.
Magic Clean educates on germ free home
Managing Director Reazul Chowdhury, Marketing Director Zakaria
Ahmed, Sales Director Sinclair Cruse, Brand Manager Surface Care
Category Shenali Wickramaarachchi and Dr. Shiromala Fernando.
Harpic and Lysol are two of the leading cleaning and disinfectant
brands from Reckitt Benckiser. The company has launched the 'Magic
Clean' campaign to generate awareness and educate consumers about the
importance of a germ free home. There is a belief that a surface that
looks clean is also germ free, however studies in different countries
have shown that look clean can be infected with high level of germs.
Without using a proper cleaning product - it is not possible to remove
the germs, which may lead to various germ borne diseases.
The "Magic Clean" Campaign, under the umbrella of two world famous
brands - Hapric and Lysol was launched from Ratmalana in August 2008
where trained teams visit households and educate consumers on the
importance of cleaning and disinfection. They also demonstrate the
proper use of Harpic and Lysol on different surfaces to get a hygienic,
clean and germ free surface.
Speaking at a media briefing held in connection with this campaign,
Reckitt Benckiser's Managing Director for Sri Lanka, Reazul Chowdhury
said "The findings in different countries highlight the low awareness of
hygiene amongst households. The objective of this campaign is to educate
the consumers on proper cleaning methods through our trained experts and
ensure that Sri Lankan consumers take conscious efforts in making their
houses germ free. We are there to support the consumers with two world's
leading brands in surface cleaning - Hapric and Lysol."
Benji Garments invests Rs. 1.75 b on new factory
Minister of Enterprise Development and Investment Promotion Dr.
Sarath Amunugama, opened the new state of the art factory of Benji Ltd
located at Bingiriya, Chilaw.
The investment of this BOI project totals Rs.1.75 Billion and
employment generated will soon reach 2,000.
Benji Ltd will play an important role in creating new opportunities
for the people of Bingiriya. The factory is part of the BOI's 300
Enterprises Programme, which is a progressive scheme of the Government
of Sri Lanka to bring employment and other economic benefits to the less
It is an integral part of the Mahinda Chinthana Programme of the
Government. Benji's products, essentially lingerie, will be exported to
European and North American markets under world renowned brand names
such as Calzedonia, Intimissimi and Tezenis and other reputed brands.
The Minister, who was the Chief Guest at the opening of this company,
part of the renowned Calzedonia Group from Italy, lauded the garment
industry's contribution to the National economy. "We owe a great deal to
the Garment industry in terms foreign exchange earnings and jobs created
which have improved the standard of living and upgraded skills". Dr
Amunugama said there was in 2007 a 15% growth in Sri Lankan exports for
which garment industry had played a major part.
The Minister added that the 300 Enterprise Programme under which this
project came was doing extremely well. "Every month 2-3 factories are
opened. This has resulted in considerable growth outside the western
Province. Currently, there is 12% economic growth in the Western
Province, which is comparable to what was achieved by East Asian
The Eastern Province when developed can add another 2% growth to the
national figure and this is likely as the ongoing conflict is coming to
an end soon".
He added that the energy shortage currently faced by Sri Lanka will
be partly resolved by 2010 when the power plant in Puttalam will become
operational and add 300 MW to the National Grid. This will encourage
further investment into the country.
Dr Amunugama also stated that the area around Chilaw was emerging as
the "lingerie capital of the world" with a number of major manufacturers
represented in the area. This was a good example of niche marketing, a
practice that would help the Sri Lankan garment industry succeed in the
face of growing competition. The Minister also stressed the need for new
thinking adding that garment factories were the "new Sigiriyas,
Anuradhapuras and Polonaruwas".
Currently bilateral trade between Sri Lanka and Italy totalled Euro
430 million in 2007. However the First Secretary of the Italian Embassy,
Luca Fratelli, said that it was more than double than what was achieved
in the previous 3 years. Much of this growth was the result of exports
of Sri Lankan manufactured garments to Italy.
Chairman/ Director General of the BOI, Dhammika Perera, said that in
2007 Sri Lanka had achieved US$ 734 million in Foreign Direct
Investment. This was the highest figure ever. Ultimately investment
depends on the motivation of workers and their ability to be productive.
He told the workers at the factory that they had the chance to work in
excellent conditions and learn modern skills.