Mindshare unveils rebrand

Mindshare, the global marketing and media network, unveils a comprehensive worldwide rebrand of its corporate identity.

The redesign, developed in partnership with branding agency Moving Brands, coincides with the WPP agency's ongoing global restructure announced earlier this year - its first since launching more than ten years ago - and its intention to earn Mindshare the position of its client's "lead business partner".

The network's branding retains the signature colour purple, which was established at its inception from the merger of JWT and Ogilvy & Mather media departments in 1997, but includes a complete refresh of the agency's brandmark and visual identity.

The new brandmark consists of a bespoke wordmark and Mindshare's new partner symbol.

The new brandmark expresses Mindshare's progressive attitude to new technology and the connected way in which the network views the media landscape.

Chief Executive of Mindshare Worldwide, Dominic Proctor, said: "When we launched we wanted to be the agency of the future. After 10 years that objective is stronger than ever. To prepare us for that future, today we unveil our new branding, which is further indication of our ambition indicated by our ongoing global restructure.