Sunsilk Hedakari 2008

Unilever, announced the launch of Sunsilk 'Hedakari' 2008 with a new positioning and theme.

Sunsilk's new tag of 'Life Can't Wait' goes beyond basic hair and personal grooming tips to empower young women into 'Making Things Happen' for them, thereby strengthening Sunsilk's long heritage while offering a compelling benefit.

The series of Sunsilk 'Hedakari' workshops, the largest personal grooming and empowerment educational campaign in Sri Lanka and now in its sixth year, will be conducted islandwide with planned roll-out in Negombo, Kurunegala, Dambulla, Galle, Anurahdpuara, Pollonaruwa and Maharagama.

This year's Sunsilk 'Hedakari' programmes aims to be a platform where aspirations on career paths and being in control of one's life, could be reached.

Through the newly designed workshops Sunsilk aims to arm the participants with the required know-how to spot the opportunity and make the change to their advantage, Sunsilk's Brand Manager Saumya Perera said.