Business Superbrands publication to be launched

Superbrands Lanka is expected to hold its annual awards for Sri Lanka's branding elite on the 12th of August. The crème de la crème of branding and marketing will be in attendance at this year's Business Superbrands Tribute Event.

One of Sri Lanka's most respected consumer marketing professionals Amal Cabraal will speak on Unilever's insights on corporate branding, which will be followed by an eminent international speaker on how corporate accountability can impact corporate image.

Awards will be presented to the successful Business-to-Business 2008 brands. The Superbrands book, Sri Lanka's own branding bible, will also be distributed at the awards ceremony.

Director Marketing of Superbrands Lanka, Ms. Sharmila Cassim, commenting on the occasion said "it is a chance for Sri Lanka's branding superpowers to assemble together; a chance to meet, share their strengths and network - to inspire a new united vision to drive Sri Lanka's continued economic growth and prosperity".

According to Ms. Cassim, the publication is expected to provide some interesting insights on what made these companies so successful, how they were able to thrive in the Sri Lanka market and how they competed internationally.

The Superbrands programme is an aspirational benchmark for businesses operating in this country. It is awarded to only a select few top-performing brands.

A Superbrands rating is today the worldwide benchmark that recognizes brands with significant strategic focus and commitment for achieving extraordinary results, and is one of the most prestigious international symbols of excellence that is available.