Tea with Nandadeva Perera
HR development to overcome challenges
Name: Nandadeva Perera
School Attended: Nalanda Vidyalaya
Current Position: Chief Executive
Officer/ Director Vogue Jewellers Limited and Managing
Sri Lanka is fortunate enough to be geographically located next to
India, which is one of the fastest emerging economies in the world,
Chief Executive Officer/ Director, Vogue Jewellers Limited, Nandadeva
He said Sri Lanka could get huge market opportunities through the
Free Trade Agreement with India, which would enable to cater niche
Perera said India’s rapid economic development would surely benefit
the Lankan economy due to the close proximity to the Indian sub
continent. With the expanding of the Indian middle class, most of the
Indians tend to travel to Sri Lanka bringing a lot of business
Under these circumstances the buying power of the Indian middle class
is increasing, paving the way for Sri Lankan markets in the country, he
Q: What is the main focus of the
The main focus of our business is bridal jewellery, as a wedding is a
grand occasion in anybody’s life and it is once in lifetime. We
sincerely believe that life should begin with the best cultural and
Nandadeva Perera Pictures by Saliya Rupasinghe
We are enjoying a substantial market share in the bridal jewellery
business and always give prominence to the culture.
Unfortunately, our people tend to do away with culture and embrace
fashion. Sri Lanka is blessed with a rich cultural heritage and we
should not compromise our cultural values just for fashion. We always
give quality products guaranteed for generations.
Q: International gold prices are
going up considerably impacting the local gold prices as well. Under the
present circumstances how do you survive in the industry?
Gold prices have been doubled in its value within the last five
years. With these challenges we have come out with a strategy to
manufacture jewellery with less weight maintaining the attraction of the
Our products are guaranteed for lifetime and our Managing Director
personally involves in quality control activities. When we design bridal
jewellery we design differently to suit the bride.
Currently, we enjoy a 50 per cent market share in the bridal
jewellery business. Our target audience is top end of the market and we
do not focus on the lower end.
Q: Today, under the present
economic conditions family owned businesses are facing a lot of
challenges with the outcome of new business strategies and models. How
would do you look at that situation?
Vogue Jewellers Limited is a family owned business for more than four
decades. Sarath Hemachandra founded it way back in 1960. Now we have
realised and understood the business challenges we have to encounter.
Therefore, we have identified the importance of the human resource
factor. To maintain the market leadership we have built a strong
professional team in our organisation for decision-making and day to day
We have also provided training and development for our employees.
Today we have a workforce of 300, dedicated to the organisations.
Q: What do you think of
regulatory bodies like Gem and Jewelry Authority and Export Development
Board to regulate the jewelry sector?
Both authorities or regulatory bodies are doing well and the industry
is quite pleased with them. Sri Lanka is one of the best producers of
Blue Sapphire, which has enormous potential for the export market. Now
we are looking at avenues to penetrate into the export market.
Q: What are the future plans in
There are many jewellery shops in the country but the difference is
that we manufacture and design jewellery not merely for commercial
Now we have already started a structure with the vision to set up a
one-stop-wedding place in the future which means we provide services
like hotel reservations and bookings, flower arrangements and many more.
Q: What is your philosophy in
My philosophy is to achieve a mental status that all the people who
come in contact with me go back happier and for them become a better
person with the experience.
I think we have to inculcate good qualities in our personal life
including gratitude and gratefulness. I have to mention my cricket
Guru/Master in Charge at Nalanda Vidyalaya Premasara Epasinghe, and
quote him “When a great score comes right against your name, it doesnt
matter whether you won or lost but how you played the game”. He was a
great teacher and an inspirator in my life, whom I will never forget.
Q: You are an outstanding school
cricketer at Nalanda with a lot of exposure at the local and
international level. Therefore what is your opinion on Sri Lankan
Since I captained the Nalanda Cricket team and represented the Hong
Kong national team representing two Mini world cups I would like to tell
the Cricket administration of Sri Lanka to focus only on development of
cricket and they must have a plan for the future.
They should stay away from politics and people with talent and
ability should be given a chance.
Q: What is your opinion on
resolving major problems in Sri Lanka?
My answer is a quotation on Mahatma Gandhi’s philosophy where he said
that “difference between what we actually do and what we are capable of
doing, can solve most of the world’s problems”.
If we are sincerely dedicated towards solving problems in the country
we could and citizens and political authorities should sacrifice in
Q: What is the country you like
to visit most?
I have visited more than 16 countries in the world. But Sri Lanka is
the country that I like the most because of the natural beauty and the
people. Our country’s bio diversity cannot be equaled to any country in