Hayleys Consumers' Fujifilm promotion
A car, a scooter, air tickets and many other sensational prizes are
up for grabs for shutterbugs who 'Fujit' with Fujifilm over the next
four months, as the colourful campaign by Hayleys Consumer gets into
gear.
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Pomotion: The first prize Suzuki Maruti car |
Titled 'Fujit! & Win it!', this consumer promotion is intended to
reward those who use Fujifilm, Sri Lanka's largest selling negative
film, the brand's local distributor announced this week.
Every Fujifilm box posted back to Hayleys Consumer between June 9,
2008 and October 10, 2008 will make the sender eligible to win a Suzuki
Maruti car as the 1st prize, a Scooty mo-ped as the 2nd prize and two
return air tickets to Bangkok as the 3rd prize. In addition to these
prizes, Fujifilm users also will be able to win ten Westar wristwatches
and fifty Fujifilm cameras as consolation prizes.
"This is easily the most valuable haul of prizes ever offered locally
in connection with a film roll promotion," said Selvaratnam Nimal,
Business Unit Head of Hayleys Consumer Products Ltd. "It is also the
first time in the local photo imaging industry that a motor car has been
offered as the grand prize. This is a fabulous opportunity for photo
enthusiasts to Fujit and "Win and drive away"
The term 'Fujit' was conceptualized as part of a campaign by HCPL to
describe the activity and process of photography in which the company
has achieved leadership for Fujifilm in every aspect such as film rolls,
photo printing paper, chemicals and digital minilabs.
The 'Fujit' campaign is also intended to enthuse a new generation of
shutterbugs and to remind them of the romance of printing their photos
to preserve memories for generations to come. |
