Garments Without Guilt Campaign, a real winner, says LMD

The May edition of LMD features the much talked about GWG campaign in its cover story, with an in-depth analysis of how the campaign was conceptualised and run not long ago. The magazine also asked industry insiders and its own readership to rate the apparel industry in terms of its importance to the economy and its ethical and environmental practices.

"Although the Sri Lankan apparel industry commands great respect among retailers of international repute, we wanted to identify the most compelling reason why buyers should continue to do business with us.

Globally, there is a sharp focus on ethical manufacturing and sustainable development, and we are the only country that can make a national claim based on these factors," says Brandix Lanka Director Ajith Dias.

And Kumar Mirchandani, a Director of the Favourite Group and one of the team that conceptualised the campaign, observes: "GWG has thrown down the gauntlet to the apparel industry, challenging it to aspire to certain standards. Overall, the industry exceeds international standards.