Life Insurance Week:
Spectacular results for Ceylinco Life
Sri Lanka’s first ‘Life Insurance Week’ has generated impressive
results for its initiator, life insurance leader Ceylinco Life.
As new insurance policies generated by the February 11-17 initiative
continue to come in, Ceylinco Life reports that the company had achieved
direct interaction with more than 200,000 households in the seven-day
period. “The public response was most encouraging,” said Ceylinco Life
Chief Executive Director R. Renganathan.
“Our representatives have completed need analysis for about 200,000
prospective policyholders which is a remarkable achievement indeed.”
According to Renganathan, Ceylinco Life sold more than 18,500 new
policies in February 2008, which is 40 per cent improvement over what
was achieved in February last year.
The Life Insurance Week was preceded by a focused, generic media
campaign by Ceylinco Life and culminated with a series of interactive
events in seven cities Anuradhapura, Trincomalee, Ambalantota, Ratnapura,
Gampaha, Teldeniya, and Kalutara.
The public awareness programmes comprised presentations by current
policyholders and each workshop took place alongside a free medical camp
conducted under the company’s Waidya Hamuwa programme at which members
of the public are offered free check-ups by a team of doctors.
Gifts for pregnant women from Swadeshi
Swadeshi Industrial Works presented its new ‘Khomba Baby Gift Pack’
to 60 pregnant mothers at an event organised by I.T.N. to mark World
Women’s Day. The event took place at the Janakala Kendraya, Palawatte,
The Khomba baby gift pack contains herbal baby soap, herbal baby
cologne, herbal baby talc, herbal baby cream and an attractive green
colour soap tray. It is the only baby gift pack in the market containing
herbal baby products.