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A Richard Pieris exercise:
‘St Clair’s Tea’ to Russia
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Chief Operating Officer of Richard Pieris & Company Pravir
Samarasinghe, handing over a sample of St. Clair’s Tea to their
exclusive distributor in Russia. |
St. Clair’s Teas, grown, manufactured, processed and marketed under
the management of Richard Pieris & Company has entered the quality
conscious, cash-rich massive Russian market recently.
The launch coincided with the annual Prodexpo Trade Exhibition held
in Moscow in February.
Business Development Manager for Maskeliya Tea Gardens Ceylon Ltd
Gehan Ellepola, a subsidiary of Richard Pieris & Company said, “This was
the golden opportunity we were looking for our branded teas. Business in
Russia is booming and the urban population is cash-rich and are looking
for products and services that complement their affluent lifestyles.
Quality is the buzz word there and with the reputation that ‘Ceylon
Tea’ has cultivated world-wide, Russia and CIS in particular; we are
positive that St. Clair’s teas will perform very well. Marketing of the
product in Russia is carried-out through an exclusive distributor who is
no stranger to the tea industry.”
Under the St. Clair’s brand name black teas, green teas, flavoured
black and green teas, leaf teas, souvenir packs and gift items are
exported to Russia, a country for the past so many years who has been a
steady buyer of Ceylon teas.
St. Clair’s Teas are manufactured using the harvest of the Richard
Pieris plantation group, which has a cumulative cultivated land extent
of over 15,000 hectares of well-nurtured tea in the high, mid and low
elevations.
The St. Clair’s brand is built around the story of the St. Clair’s
estate and its founder James W Ryan an Irishman who’s love and intense
passion for tea saw him cultivating and managing the St. Clair’s tea
plantation in 1875.
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