Triad Agency of the Year for third consecutive year
Winning for the third consecutive year at Sri Lanka’s Advertising
Awards, the Chillies 2008, Triad once again proved its creative
supremacy by topping the medal tally at Sunday’s evening’s award
ceremony.
Undoubtedly placing itself as the ‘hottest’ in the Sri Lankan
advertising industry, after dominating the Chillies Advertising Awards
since its inception in 2006, it is thought that Triad’s performance is
not only a record breaking feat in Sri Lanka but also probably within
the region.
Dilith Jayaweera, Joint Managing Director speaking on the agency’s
winning streak noted: “At Triad we credit our success, not only at
Chillies but also in building strong and solid brands, to a team spirit
which characterizes the spirit of the agency. So in essence our creative
product is a result of good teamwork”.
Triad, an agency started by two law graduates Dilith Jayaweera and
Varuni Amunugama Fernando created history by growing a fledgling agency
to one with an annual billing in excess of Rs. 1 billion, in 15 years.
Billed to celebrate 15 years of operations in 2008, Fernando, Jt.
Managing Director noted the reasons for the agency’s success: “Triad is
an agency that believes in ethics, principles and professional
integrity”.
Strategically positioned as Sri Lanka’s truly local agency, Triad has
refrained from accepting invitations from multinational agencies, who
over the years have offered proposals for partnership. Triad leverages
on local insight based advertising and counts this as one of its key
competencies.
Anton Thanapathy, Creative Director noted his satisfaction at this
years win. He said the most encouraging thing about this years win is
not only the fact that we won for the 3rd consecutive time but more so
the fact that this year’s judging panel is the most eminent since the
inauguration of the awards.
“The panel comprised of creative personalities who have global
recognition and therefore, a stringent eye for excellence,” he said.
Triad won the sole gold award for the night and was placed first in
the metal tally for the year.
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