Leo Burnett awarded most at Chillies 2008

Leo Burnett Solutions Inc. (LBSI), the local office of the internationally acclaimed advertising agency network Leo Burnett Worldwide, celebrated a resounding success as it retained its position as most awarded agency at the Sri Lankan Advertising Awards. - The Chilies 2008.

Winning an impressive haul of 16 metals (4 Silver and 12 Bronze), across all categories, LBSI was further gratified to learn that it had won almost a third of all metal awarded at last Saturday’s awards.

This remarkable result was further sweetened for the agency as they also won a Bronze for StageLight & Magic’s Pusswedilla in the coveted “Campaign of the Year” category.

The many successes ultimately reinforced the young agency’s reputation of being the most awarded creative agency in Sri Lanka today, as its wins at the Chilies 2008 follows on from similar success at last year’s Chilies when it was also recognised as the most awarded agency.

A number of LBSI’s highly successful campaigns were awarded with Silver metals in some of the night’s most coveted categories, including one Radio Silver for Mobitel’s “News Reader” Radio Commercial, one TV Silver for Sri Lanka Insurance’s “Jag” TV Commercial, and two Integrated Silvers for ODEL’s “Harry Potter Magical Coffee Cup” for Ambient and Point Of Sale (POS) executions.

Of special significance was LBSI’s receipt of accolades from across a number of categories - Print, Radio, TV and Integrated - which was also awarded to a diverse cross section of the agency’s clients, including Mobitel, ODEL, Hilton Colombo, Sri Lanka Insurance, Hi Magazine, StageLight & Magic’s Pusswedilla, Koluu’s “I feel pretty” show, and Navajeevana Rehabilitation Tangalla.

LBSI’s stellar collection of metals won from across all categories follows the agency’s exceptional performance at other award shows held locally.

At Chilies 2007, the agency walked away with the most number of awards presented, including a highly coveted Gold award for their well crafted TV campaign for Good Knight.

In an unparalleled feat, LBSI is also the only agency to walk away with the TV gold for two consecutive years at the Chilies, in 2006 and 2007.

The creative powerhouse also won the highest number of awards at the 2007 Reggie Candappa Craft Awards - the Reggies - with an impressive 14 awards.

Trevor Kennedy, Executive Creative Director, Leo Burnett Solutions Inc. said: “LBSI’s metal count at the Chilies has been truly exceptional, and I am proud that our hard work and commitment to creative excellence has been recognised at a show of this standing.

“Managing Director, Leo Burnett Solutions Inc. Ranil de Silva, said: “The Chilies 2008 was a fantastic night for us, and the recognition of our work is a great source of encouragement for the agency, as we go on to take bigger steps to raise our creative and executional standards to newer heights.