Standard Chartered CEO speaks to LMD

“Customers are no longer interested in basic products. They are demanding and much more concerned about the quality of service these days,” says CEO of Standard Chartered Bank, Clive Haswell in an interview with business magazine LMD.

The February issue of LMD, which is the flagship of Media Services, is now available at bookshops and supermarkets islandwide.

Claiming that there’s been rapid growth in the banking industry, Haswell speaks of contemporary customers being more interested in levels of service than in basic banking products, thereby compelling banks to innovate in order to attract more customers.

“The differentiator between banks is becoming less about products and more about the quality of service,” Haswell emphasises, while also citing several surveys that have shown service to be rated highly amongst current customer needs.