Serendib Flour Mills selects Oracle E-Business Suite

Oracle announced that Serendib Flour Mills (Pvt) Ltd, which is set to commence commercial milling operations in early 2008, has selected Oracle E-Business Suite (Oracle Applications), to automate and integrate its entire mill operations.

A joint venture between two members of Dubai-based, National Flour Mills (Al Ghurair Group) and Emirates Trading Agency, Serendib has already deployed a comprehensive set of Oracle Applications modules to integrate the financial and supply chain management processes.

DMS Software Technologies (Pvt) Ltd., a TBC Certified Partner in the Oracle PartnerNetwork in Sri Lanka, and Client Centric Consulting Solutions (3CS), an Oracle TBC Partner in Pakistan, implemented Oracle Applications at Serendib within a period of three months.

Oracle Applications will enable Serendib to enhance the overall efficiency and performance of its business by enabling online and real-time accounting processes, tightly integrating all business functions, and streamlining information and financial systems. Oracle Applications will also help Serendib meet local accounting requirements specifically for the Sri Lanka market.

“Oracle is a vital part of enhancing efficiency of our business processes,” said Firdowsy Ismail, Chief Financial Officer of Serendib Flour Mills.

“We look forward to improved business performance and sustained profitability and growth with the new Oracle system. The plant will have an initial milling capacity of one thousand metric tones per day and we have plans to capture a growing share of the local wheat flour market.”

“This is a strategic project for Oracle in Sri Lanka. This clearly demonstrates the value of an end-to-end solution that Oracle delivers to its customers in the manufacturing industry,” said Regional Manager of Oracle Corporation’s Sri Lanka liaison office Dr. Vickum Senanayake.

According to General Manager, DMS Software Technologies (Pvt) Ltd., Palitha Rodrigo, this implementation required innovative use of technology as Serendib is a start up company operating in a highly competitive market conditions.

“Close collaboration between 3CS, Serendib and DMS were critical to the successful completion of this project,” said Ahmed Bham, CEO of 3CS.

“PricewaterhouseCoopers, independent consultants to Serendib, helped throughout the project. The project included optimizing business processes through product and vendor selection, quality assurance of deliverables, managing scope and schedule compliance,” said PricewaterhouseCoopers’ Director for Technology Advisory Services in Sri Lanka, Lilani de Silva.