Lanka seeks to raise pineapple exports to Pakistan

Seeking to increase its fruit exports, the Sri Lankan Government has undertaken a marketing campaign to sell pineapples to Pakistan.

Pineapples in Sri Lanka are grown over 4,750 hectares producing over 35,000 tons a year. The fruit is grown on a large scale in the country as it has a ready demand in the international market.

Fruits and nuts constitute less than one per cent of Sri Lanka's total exports, official data shows.

Besides pineapple, Sri Lanka exports jak fruit, passion fruit and avocado. Moves are afoot to encourage high density planting and intensive management to enhance production of high quality pineapples, officials said.

Last month, the Consulate General of Sri Lanka in Karachi organised a Sri Lankan pineapple promotional campaign.

Besides carrying out demonstrations on the correct way of cutting pineapple, the promoters in Karachi also let the public taste the delicious fruit.

PTI