Tourism recovers from earlier slump
Tourism has staged a turn around from November, with a robust arrival
gain of 20 per cent for the month. The drop-in arrivals peaked in May
this year to 40 per cent after the LTTE attack on the Bandaranaike
International Airport and the subsequent curfew imposed on night
flights.
Since September this year, a recovery was seen with a strong turn
into a positive last month. Arrivals for November was 45,102 compared
with 37, 591 for the same month last year. With the current boost Sri
Lanka tourism got with the Barmy Army of nearly 7,000 fans currently
enjoying the cricket test matches.
December is expected to perform better. With the third and the final
test matches in Galle attracting much attention, nearly 10,000 cricket
fans are expected to be in Sri Lanka.
“Looking at the forward bookings, we are confident that we will end
up with a good winter season performance this time. With events like the
Galle Literary Festival, The Pearl Fishers opera, lifestyle shows in
April and other exciting events planned for next year, we should expect
the recovery to be sustainable,” said Chairman, Sri Lanka Tourism
Promotion Bureau Renton de Alwis.
“We also note the achievements in the Middle East market where an
overall 30 per cent gain has been achieved between January and November,
with an increase from 9,535 to 12, 327,” he said.
“This, we attribute to strong promotion undertaken led by our Deputy
Minister of Tourism. A notable increase is also seen in the Eastern
European Markets of over 65 per cent with the 2006 arrival figure of
12,867 increasing to 21,301 between January and November 2007.
During the month of November, markets like UK, Germany, Switzerland,
Netherlands, Italy, Spain, Sweden and Austria have shown strong signs of
recovery,” he added. |