ICICI Bank-Arpico in strategic alliance

ICICI Bank, India's second largest bank, has entered into a strategic long term agreement with Richard Pieris whereby all shoppers who patronize any Arpico Supercentre in Sri Lanka will be entitled to world class privileged shopping deals as well as preferred banking services and discounts.

Senior Vice President and Head of Retail Liabilities Sachin Sikka, said, "What's more, customers could even win a 100 per cent rebate on their shopping bills. Going forward as the arrangement evolves, there is also a chance that a customer could get to meet the one and only King Khan, namely Shah Rukh Khan (the Bank's global brand ambassador) himself.

As a result of this tie up, both entities can leverage their strengths and synergies for delivering value added benefits and facilities to customers. It is a win-win tie-up for both Arpico and ICICI Bank, said Sikka speaking after signing the agreement. The Bank is planning to recruit a team especially dedicated for this project.

The Arpico chain of Supercentres have earned a reputation for being one of the best retail outlets in the country, a one stop shop, catering to the needs of householders of most income groups, with a host of products ranging from groceries to cosmetics, clothing, furniture and home care items.

"We are pleased to enter into a partnership with a global bank like ICICI Bank said Arpico's CEO, Bertram Paul.