First ever MVNO to commence operations locally

ValueFirst Lanka, a member of the ValueFirst Group headquartered in India, with a presence in over 8 countries including Nigeria, Pakistan, Romania, Russia, the UK, the Middle East, Lebanon, and the Caribbean Islands, will make its debut shortly as the first ever-independent Mobile Virtual Network Operator [MVNO] in Sri Lanka.

Vice President, Global Alliances ValueFirst, Srinand Sridharan, said that their objective for Sri Lanka was to create an independent MVNO, with a focus on enterprise mobile messaging with unique and superior offerings for mission critical, corporate applications.

“ValueFirst is a leading MVNO with a clear focus on SMS mobile messaging for enterprises. It empowers its customers to communicate between varied IT back-end systems and mobile phones, using SMS services”, said Sridharan.

He went on to say that ValueFirst provides a unique, end to end, global carrier grade mobile data service offering ‘plug and play’ application and hosting.

“Sri Lanka has over 6 million mobile phone users out of a 20 million population, and is growing at a rate of over 25%. With a cellular density of over 21%, Sri Lanka is poised for accelerated growth in this value added space”.

Sridharan went on to say that ValueFirst’s platform combines signaling information from the mobile world with an innovative IT application layer to provide messaging services to corporate customers, with guaranteed service levels.

“Over the last 20 years mobile telephony has made tremendous progress in moving from the introduction of the in-car analogue mobile phone for businessmen, to today’s mass retail market in pocket sized digital handsets”.

Sridharan went on to say that mobile phone penetration now exceeded 90% of the population in the more advanced European countries and in addition, there are more than half a billion digital GSM handsets in use across 210 countries.

“As the public becomes more familiar with mobile telephony, the use of Short Mesage Services [SMS], has rapidly become a cult service transforming the way in which people communicate” Value First Lanka would provide solutions to corporate customers through a new type of messaging infrastructure.

ValueFirst’s Mobile Messaging platform with direct access to mobile operator networks include quality features such as Reliability and Timelessness, a Secure and Trusted Environment, Single Entry Point, and Uniform Application Access.

As one of the fastest growing wireless application and service providers in India, ValueFirst’s technologies and applications have been extensively tested in customer applications.

The ValueFirst Technology Development Centre in Gurgaon, India possesses state of the art knowledge and extensive experience in building proven customer applications and messaging interfaces.

“With several Fortune 500 listed companies as our customers around the globe, including Pepsi, eBay, Phillip Morris, Microsoft, Yahoo, Proctor and Gamble, Colgate Palmolive, HP, TATA, Aviva, Cadbury, and many others, ValueFirst Lanka looks forward to expanding our business into the under serviced market of enterprise mobile messaging with superior levels” said Sridharan.