Aitken Spence selects MTI for India
MTI Consulting, one of the fastest growing international business
strategy consultancies, has completed a market strategy assignment for
Sri Lanka's largest chain of luxury hotels and resorts, Aitken Spence
Hotels which has hotels in Sri Lanka and Maldives, to facilitate the
entry of the group in the booming Indian hospitality industry with
multiple properties in Delhi, Madurai, Kochi and Andamans.
Hotels in India have seen impressive growth over recent years - with
revenue per available room increasing 30.3% pa. A strong economy (GDP
growing at 8-9% p.a.) with a steadily growing traveling class (350 mn
middle class consumers), supported by low cost air travel ensures a
robust domestic demand.
Given a shortage scenario in the Indian market today the industry is
seeing all round growth from international brands as well as domestic
brands across the major cities and tourist destinations. The demand is
expected to grow at 18% annually for the next 5 years, even at this
growth rate the shortage in supply will continue.
Given this market scenario in India, the Aitken Spence Hotels Group
is pursing an aggressive growth strategy in the region and had asked MTI
Consulting to assist in setting up the demand generation system for its
properties.
Three-month project was completed in two phases. The phase one was
comprehensive research designed for scanning the market for each
property, which was further divided into industry scan, geographical
scan, consumer scan, competitor scan and channel scan to provide inputs
for demand generation and marketing.
MTI Consulting is an international business strategy and marketing
consulting firm with offices in India, Pakistan, Bangladesh, Sri Lanka,
Bahrain, Dubai, UK, Austria and Mexico. |