Union Assurance rated at 'BBB' by Brand Finance

Union Assurance one of the leading composite insurers in Sri Lanka which is backed by the corporate might of John Keells Holdings PLC and Carson Cumberbatch, was awarded a "BBB" brand rating by Brand Finance PLC.

Brand Finance is a leading independent brand valuation and rating firm. The brand rating was based on detailed analysis of data obtained from public and other sources, which is reviewed by an expert panel of brand analysts and consultants.

"Union Assurance has an integrated approach to brand building," General Manager Marketing and Distribution Rukman Weeraratne said. He elaborated that "The brand building process commences from the training and development provided to the sales and non sales staff, customer centric underwriting and servicing processes and product development methodologies.

These factors compliment the advertising, promotional and communications related spend which help to enhance brand visibility."

The company hopes to capitalise on its strong brand as it launches Union "Call & Go," an innovative motor insurance product, targeting busy executives and professionals.