HSBC launches ‘chip’ credit cards
HSBC once again de- monstrated why it is the market leader in credit
cards when it introduced the ‘chip’ credit card for the first time in
Sri Lanka.
‘Chip’ cards, also known as ‘Smart Cards’ or ‘EMV’ cards, contain the
latest technology available in the international credit card business.
Chip cards contain a microchip, which is embedded on the face of the
credit card plastic.
This microchip stores and processes customer information securely in
an encrypted environment. This enables HSBC to issue a credit card,
which not only has the best benefits, but now is also the safest card in
the market.
One of the main advantages of chip technology is that it helps combat
fraud. This initiative has the support of the Central Bank who are keen
that all financial institutions take a more active role in reducing the
risk of fraud.
By taking this initiative, HSBC hopes that others in the industry
would follow by introducing chip technology themselves as a way of
further curbing fraud and card tampering.
It is to be noted however that until or unless all players in the
local industry moved to a common chip platform, HSBC Sri Lanka
cardholders would not reap the full benefits of chip card technology,
except when using their cards abroad in countries which are fully
chip-enabled.
HSBC Sri Lanka has ensured that its customers receive the benefits of
banking with a global organisation, as they join customers in other
countries such as the United Kingdom, France, Malaysia, Thailand and
Hong Kong that have already moved to chip technology.
The launch of ‘chip’ credit cards in the local market continues
HSBC’s strong tradition of leading the way in introducing new banking
technology to Sri Lanka.
The new chip credit cards, which have received certification from
both Visa and MasterCard, will be given to customers following an
initial release to select customers.
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