Tigo ‘Millionaire Promotion’ launched

‘Tigo has launched their ‘Millionaire Promotion’ to promote their islandwide coverage which now extends to all parts of the island.

“There has been an unprecedented response to our Millionaire Promotion and in fact we have had 35,000 customers responding in as little as six days since its launch”, Tigo’s CEO Dumindra Ratnayaka said.

Explaining the mechanics of this novel promotion, Ratnayaka said that all a Tigo customer had to do was SMS their name and address to the number 7272, whereupon there is an immediate acknowledgement of the respective Tigo user’s SMS. “The lucky winner of our Millionaire Promotion will receive a cheque for Rs. 1 million” Ratnayaka said.

Tigo’s Millionaire Promotion is being conducted in collaboration with Sirasa FM who at the end of the registration period will randomly select 80 lucky Tigo customers from the received pool of SMS’.

“Daily on weekdays, between 10 am and 12 noon, the Sirasa FM DJ’s will call up the 80 selected Tigo customers and pose a question. 40 winners will then go on to the next round, until the Semi Final round where 10 Tigo customers will be short listed”.

The final round will have five Tigo customers that will be invited to the Sirasa FM studio and will go on air live, while answering their question.

“The winner will be presented with a cheque for Rs. 1 million by Tigo on the spot” Ratnayaka said.