Exclusive Brandix designs on catwalk

FASHION SHOW: Sri Lanka’s potential and capabilities in design, raw material and manufacture of apparel for discerning international labels is to be showcased in Colombo on Saturday by Brandix the fully-integrated total solutions provider in the local apparel industry.

The occasion will be ‘Fashion Statement 2007,’ the mega fashion show graced by top international designers, models and the reigning Miss World at Water’s Edge. Exclusive Brandix designs in three apparel categories will be modelled by international and local models in one of the segments of the show.

According to Head of Design at Brandix Intimate Apparel Ltd. Mihiri de Silva, these designs have been selected from the road show conducted by the Brandix Group in New York in October for top international clients.

The Brandix design collection which would be modelled in Sri Lanka for the first time will comprise Hoodies, Yoga pants, Kamis and T-shirts in the Loungewear category and Bras, Briefs, Chemises and Wraps in the Lingerie and Sleepwear category, she said.“

International buyers are often surprised and very impressed by the design and development capabilities that Brandix has demonstrated at our bi-annual road shows and this event will be an eye opener for local audiences too,” Ms. de Silva added.

A fully-integrated total solutions provider in the apparel sector, the Brandix Group comprises the holding company Brandix Lanka Limited and 14 Strategic Business Units that produce casual bottoms, intimate and active wear, textiles, knitted fabrics, sewing and embroidery thread, accessories and hangers, and offer wet processing and finishing and fabric printing.