Cathay Pacific paints Colombo in green

CAMPAIGN: Cathy Pacific Airways once again created history in the local aviation industry when they came up with an innovative branding campaign called "Paint The Town Green.

The campaign was carried out in the form of a competition with the participation of local travel agents. The competition gave an opportunity to its top travel agents to bring out their creativity and team spirit by promoting Cathay branding at their respective venues. The agents were requested to decorate their premises using green, Cathay corporate colour and other branding material.

Travel agencies had to bring up their utmost creativity into decorating their offices with Cathay colour and corporate branding, while strictly following the Cathay logo guidelines. They were provided with cut out models, posters and model aircrafts & other display materials.

The winner of the competition was Himpras Travels and they were awarded with seven return Air tickets to Singapore or Bangkok. Jude Condrad Managing Director of Himpras said, "This is a very innovative campaign by Cathay, which helped to strengthen the relationship between the airline and the agents.

Activities of this nature also helps to build team spirit and unity among the participants, while bringing out the hidden talents in them."

The penultimate winner was Del Air and Travel World secured the third place and they were presented with exclusive CX branded gift items.