Chillies ad awards on Saturday

AD AWARDS: Sri Lanka's advertising awards ceremony Chillies 2006 will be held on May 20 at the Sri Lanka Exhibition and Convention Centre (SLECC)

The Sri Lankan Advertising Awards - The Chillies - launched in April 2006 is Organised by the Joint Advertising Industry Initiative comprising the Association of Accredited Advertising Agencies (4As) and the International Advertising Association (IAA) Sri Lanka Chapter.

The awards to focus exclusively on creativity in advertising, and thus is geared to both celebrate and improve the creative output of the country's marketing communications companies.

These awards were created for advertising agencies, by advertising agencies, to spice up Sri Lanka's creative juices through advertising.