Munchee wins product Brand of the Year again

Ceylon Biscuits Limited (CBL) has proved its excellence once again by winning the prestigious product brand of the year for the Brand "Munchee Super cream Cracker" at the Brand Excellence awards ceremony 2005, which was held recently.

From the inception of this competition, Munchee has not left room for any other product brand to grab this award.

Ceylon Biscuits entered the finals this time too with three of its Brands being short-listed to win the coveted gold award for the product Brand of the year.

Brand excellence awards being the ultimate judgment of successful brand performance, Ceylon Biscuits has always shown commitment to compete and throughout the years walked away bagging many awards.

"Having won the award three years in a row the opinion of many was that we should not enter for the competition this time. But SLIM Brand Excellence awards is too good of a competition to stay off" said Nandana Wickramage the Director Marketing and Sales of Ceylon Biscuits.

"It's not a matter of winning or loosing our participation was essential. Sri Lankan companies must support competitions of this kind as recognitions of excellence is a must for improvement" continued Mr Wickramage "the entry criteria itself compels us to evaluate our brand performance and gives us more insights to the brand. However the decision of entering this time did not disappoint the CBL Team as we once again won the Gold award for the forth time in a row", he said.