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SLIM 2005 turns into fund-raiser

CHAIRMAN of SLIM Awards 2005,Jagath Gamanayake told a meeting of the Executive Committee of the Sri Lanka Institute of Marketing (SLIM) that it has unanimously decided to convert the much awaited Annual Advertising Awards ceremony into a fund raiser.

SLIM Awards-2005 will be held as scheduled, on March 5 2005 at the Sri Lanka Exhibition and Convention Centre.

The Accredited Advertising Agencies' Association along with SLIM, recognised the possibility of making this event an opportunity to bring the marketing and advertising fraternity of this country under one banner.

SLIM will be pledging 75% of its net profit from this event to a Fund that will be used to finance a development project to be specified by the Centre for National Reconstruction.

Through SLIM awards we can motivate our marketers and agencies. We can enhance creativity of our agencies.

This year 22 agencies will participate in the event, he said.

SLIM awards started in 1988 and have continued without a break up to last year and this is the 16th award ceremony.

From an event where glamour was given secondary treatment it has now become the most glamorous event in the corporate world said Committee Chairman Advertising and PR of SLIM Awards 2005, Lewie Diasz. Each year they focus on a different theme.

Last year's theme was "Crossing boundaries together". This year the theme is "focus on the future."

Last year the TV Commercial of the Year, Print Ad of the Year, Radio Commercial of the Year, and Campaign of the Year, were awarded to the marketer as well as the agency. This has been highly commended by the marketers.

This year we are trying to do something different in different tone, Diasz said.

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