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| Monday, 12 July 2004 |
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CitiDirect Online tops in web based cash management Citigroup's CitiDirect Online Banking took first place in an independent study by Green which Associates to evaluate the Internet-based cash management applications of ten leading banks in the U.S. for the second year in a row, the respected institutional research firm chose CitiDirect as "best in class" among cash management websites for U.S. corporations and financial institutions, giving it an overall score of 94 out of 100. CitiDirect ranked first or tied for first in 20 of the 32 categories compared to competitive offerings, based on 31 evaluation criteria in the areas of usability & features: site management and integration; and online products and services. CitiDirect, a available in 21 languages and providing information and transaction services to clients in over 90 countries, received perfect scores across the board. "CitiDirect Online Banking stands out in a highly competitive peer group, driven by strong product functionality, focus on client workflow, and many unique value added features. Online cash management functionality in the market overall continues to evolve at a rapid pace, and Citibank's ability to stay ahead of the pack is impressive," said Steven Busby, Principal & Director of Business Development, Greenwich Associates. Citibank N.A. commenced its operations in Sri Lanka in December 1979 as a full service branch of Citibank N.A., New York. Since its inception, it has been a leading provider of cash management & trade services to financial institutions and corporate clients, providing timely, accurate information and dynamic web-based tools to effectively manage financial positions working capital & supply chains around the world. It offers world-class cash management solutions along with the CitiDirect Online Banking platform for corporate and institutional customers in Sri Lanka, and has carried out a number of end-to-end seamless integrations with customers' back-end ERP solutions, making working capital management both, easy and effective. CitiDirect centralises the corporate banking functions to give authorised users in any location direct access to accounts in an easy-to-use and familiar web-based environment. The real-time information that the CitiDirect platform delivers is combined with the ever expanding range of financial management solutions offered by Citibank. From trade to foreign & domestic payments, all of Citibank's web-enabled services are supported by the security, trust and guidance expected from the World's Best Internet Bank. Citibank won the award as the World's Best Internet Bank and the World's Best Corporate/Institutional Internet Bank for the 2nd consecutive year according to Global Finance magazine in their December 2003 issue. Citibank also won the Euromoney Technology Award for the 3rd consecutive year for "Best Bank in Electronic Cash Management," published in Euromoney's November 2003 issue. Citigroup (NYSE: C), the preeminent global financial services company has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products & services, including consumer banking & credit, corporate & investment banking, insurance, securities brokerage and asset management. Major brand names under Citigroup's trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Travellers Life & Annuity. Additional information may be found at: www.citigroup.com. To view an online demo and take a guided tour of CitiDirect Online Banking's capabilities, please visit www.citidirect.com. |
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Produced by Lake House |
