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Most people can't tell a prettily cut piece of glass from the Kohinoor diamond nor a rhinestone from a ruby. A good reason why many of us, at some time or other, need a jeweller we can trust with impeccable quality and high standards. After all you could be splashing out a tidy sum on a rare and beautiful 43.4 carat Sri Lankan Alexandrite, which can't make up its mind whether it's red or green.

Or be setting your heart on fabulous ruby and sapphire necklaces fit for the queen of Sheba - (according to ancient writings King Solomon's ships sought jewels for her in Sri Lanka)- at Zam Gems headquarters showrooms, Galle Road in Colombo 4. The complex includes a gem laboratory, lapidary, jewellery manufactury and handicrafts centre.

"You don't always need big bucks to shop here. "The knowledgeable sales assistant says Our pricing policy is -low mark-up, high turnover".

In the best traditions of the gem and jewellery trade, Zam Gems began as a family business more than a century ago with a reputation for trust and integrity among its foreign and local clientele. Established in 1973 by its chairman, Z. A. M. Refai, it is today a leading exporter of gems and jewellery to Japan, South Korea, USA and Germany and to almost every market worldwide and a market leader in the field in Sri Lanka. Apart from units in showrooms, Zam Gems has a main jewellery factory and lapidary and precision jewellery tools subsidiary to supply equipment to the gem trade.

To obtain exposure, updates and feedbacks on the latest designs and developments in the global trade, Zam Gems participates in all leading international gem and jewellery events worldwide, with international sales team led by Managing Director Ahsan Refai.

"All our gems and jewellery are laboratory tested and carry international warranty against defects," our friendly salesman points out in conclusion, with what can only be described as a winning smile, he said.

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Copyright 2001 The Associated Newspapers of Ceylon Ltd.
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