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Lanka Walltile Ltd (LWL) the manufacturer of internationally and locally renowned wall and floor tiles commemorated their Dealer Competition awards ceremony recently at the Lanka Walltile Head Office at Nawala.

The ceremony was presided over by B. Mahadevan, the Chairman and the top management of Lanka Walltile Ltd, comprising De Chickera, CEO, N. A. Jayawickrema, the Deputy General Manager, Gasper Gunatilaka, Marketing Manager and D. Weerasooriya, Assistant General Manager.

The Dealer Competition and the Sales Rep Competition were held between April and September 2001 and the winners of both competitions were awarded prizes at the awards ceremony. Retail dealers and company sales representatives were present.

The two competitions were aimed at effectively implementing the 'Push and Pull Strategy' with the Sales Reps increasing the trade stocks through aggressive marketing, which in turn would facilitate the aggressive promoting of the brand by the dealers.

Mr. Mahadevan stressed the need for aggressive marketing by both the dealers and the sales reps, emphasising the superior quality of Lanka Walltile and the stringent quality standards applied in its manufacturing.

Speaking of future plans the Chairman said that LWL intended to expand into the floor tile market shortly while manufacturing of selected sizes of floor tiles were already under way.

He said that once the customer is convinced of the superior quality, value for money and durability of Lanka Walltile, compared to imported brands, the national economy and the customer as well as the company would benefit immensely.

The CEO said he was encouraged by the response of the dealers and expressed his satisfaction at the successful conclusion of the competition. He also commended the efforts of the entire network including dealers, distributors, reps and the marketing team for a job well done.

Speaking of the need for making the customer perceive Lanka Walltile as a generic name for wall tiles rather than a mere brand, Gasper Gunathilake, Marketing Manager called upon those present, to educate the customer of the superior quality of the product.

The first, second and the third prizes of the dealer competition were awarded to Nalin Enterprises of Station Road, Kandana, Ranasinghe Constructions of Yakkala Road, Gampaha and National Hardware of Courts Road, Gampaha.

S. A. L. Sisira Kumara, Sales Representative, Lanka Walltile Ltd, was the winner of the Sales Rep Competition.

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Produced by Lake House
Copyright 2001 The Associated Newspapers of Ceylon Ltd.
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