Richardson CFL bulbs take on a new shine
The widespread use of CFL bulbs for domestic and industrial lighting
across Sri Lanka, has resulted in a considerable reduction in power
consumption in these sectors in the recent years.
Sanath Liyanage (Finance Manager, Richardson Group), Aruna
Kodithuwakku (General Manager, Sales and Distribution,
Subramanium Dineshkumar, Richardson Distributor, Kaushal De
Silva, Regional Sales Manager. |
CFL bulbs have helped the nation save 280 gigawatt hours in 2009 and
294 gigawatt hours in 2010 according to the Sri Lanka Sustainable Energy
Authority (SLSEA).
This is a tremendous saving to the nation, both in terms of the
actual cost of electricity, as well as reducing the strain on the
national electricity grid.
As a popular brand in the market, Richardson CFL bulbs, marketed by
Richardson Distributors (Pvt) Ltd, has played a key role in helping
households, as well as commercial and industrial establishments keep
their lighting costs under control. Richardson CFL bulbs are now
available in distinctive new packaging, which reflects its growing
influence in the market for energy efficient lighting.
Richardson CFL bulbs have also achieved Star Rating from the SLEA,
which is the standard certification required from all CFL bulbs being
marketed in Sri Lanka. Richardson has obtained 40 energy labels for its
CFL product range, thereby conforming to the CFL performance grading
standards stipulated by the SLSEA.
What makes Richardson stand out among the numerous competitive
products in the market is its emphasis on quality. By sourcing their CFL
bulbs from reputed overseas manufacturers and closely monitoring their
quality, Richardson has consistently maintained superior standards in
terms of product performance and longer lifetimes, resulting in maximum
brand loyalty and repeat purchases.
Customers who purchase a Richardson CFL bulb can be assured that it
provides the correct wattage, as mentioned on the label and that it can
save up to 80% on the electricity consumption, giving them large savings
on their monthly electricity bill. Since Richardson CFL bulbs last
considerably longer, customers are guaranteed of recovering their
initial investment within a short period.
In other words, customers are assured of peace of mind when they
purchase Richardson CFL bulbs.
These bulbs are available in a choice of sizes and shapes to suit the
needs of the customers. These include the 3U Energy Saving CFL, Spiral
Energy Saving CFL and the Globe Energy Saving CFL.
With the growing preference for CFL bulbs, as well as the boom in the
construction industry, especially in the North and East parts of the
country, the demand for CFL bulbs has been growing exponentially.
Arun Kodituwakku, General Manager Sales and Distribution for
Richardson Distributors was quick to point out that 'The new look of
Richardson CFL bulbs perfectly encapsulates the brand new strategy which
we have adopted in order to achieve this objective'
As a first step, the Company has expanded its marketing and sales
teams, focusing on growth in specific geographic regions, as well as
sectors, especially new projects and tenders in construction.
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