Swadeshi launches personal care range 'Little Princess'

Swadeshi Industrial Works PLC, the pioneer manufacturer of soap and herbal personal care products launched an exciting new range under the brand "Little Princess." It meets the needs of an emerging market; the children of Sri Lanka.

The brand name "Little Princess" launched its range consisting of Shampoo, Shower-Gel and Cologne, which are now available in selected supermarkets, pharmacies and stores. The three unique princess characters 'Jade Garden', 'Rose Petal' and 'Sea Spray' have been developed after in-depth research and international quality conformity. The attractively packaged products reach high standards of quality at affordable prices.

"Our goal in developing these special kids' personal care range is to provide the highest quality in natural children's personal care, using formulations that are gentle enough for children's skin" said the spokesperson for Swadeshi Industrial Works PLC.

Kids can now enjoy a special range of exciting products made just for them. After much research and careful product development, this amazing product range has been developed to capture the hearts of Sri Lankan kids and have the distinction of being the only company to make kids bathing experience more joyful and exciting. The product range has been approved by the Cosmetic, Drugs, and Devices Authority of the Health Ministry.

An exciting launch party with fun -filled activities was held at Arpico Super Center, Hyde Park Corner recently. A 'Little Princess Story Corner', "Princess Castle Bouncer", Little Princess Face Painting, Little Princess Magic Show, Little Princess Painting competition and many more games together with exciting prizes were offered to the kids.

Kids can associate with the three different personalities; 'Jade Garden' - emanates a Nature-loving friendliness symbolizing an outgoing girl with many friends, 'Rose Petal' invokes sweetness and admiration representing a pleasant and happy girl who is loved by all who come in contact with her and the third character, 'Sea Spray' indicates a mermaid, an exciting and adventurous girl who is always willing to try bold and new things.

Swadeshi is a global product company with deep roots in design, marketing, licensing and sales distribution.

Beginning with its flagship product 'Khomba' and 'Rani', the organization has grown into a diverse company selling to all demographics, price points and channels of distribution. Our areas of expertise include Herbal Soap, Baby Care Range, Shampoo, Talc, Cologne, Cream, Perfume, Laundry care and Household care products. Over a period of 70 years, we have woven a vast network bringing timeless merchandise into homes throughout the country.