IIFL Ceylon to launch '108 Mantras' for Financial Success

In line with the policies of the Sri Lankan government on financial inclusion programs, "108 Mantras" for Financial Success, a unique initiative to increase financial literacy is to be launched by IIFL Ceylon at the opening ceremony of the 2013 Investment Day organized by the Securities and Exchange Commission of Sri Lanka on July 6. In appreciation of the major contribution towards greater financial literacy, that this book will bring to the Sri Lankan people, the Securities and Exchange Commission of Sri Lanka and the Colombo Stock Exchange have extended all their support to this launch.

India Infoline Group's (IIFL) 108 Mantras which was specially conceived and conceptualised under IIFL's FLAME (Financial Literacy Agenda for Mass Empowerment) has now been customized for the financial and cultural climate of Sri Lanka.

FLAME is IIFL's endeavor to reach out to as many people as possible and address their queries and concerns with respect to all types of financial services. The objective is to provide people from all walks of life with simple but factual information on financial concepts and processes so that they can make the right and informed decisions to further their financial prosperity.

This book, which will be available in English, Sinhala and Tamil is presented with comic illustrations for a wider reach. It covers the major aspects of financial dealings of an individual's daily life as many people have only a limited understanding of how to choose and use available financial products to help enhance financial security, build up wealth, ensure a comfortable life post retirement and, in particular, how to avoid frauds and losses through dealing with unscrupulous agents and schemes.

"The original initiative launched by IIFL India has been a huge success as part of the financial literacy drive in an easy- to -grasp way.

I am very excited with this new initiative to dispel the darkness of financial illiteracy. Sri Lanka cannot grow at a sustained high pace without greater financial inclusion and hence a significant investment in financial literacy is no longer a policy option, but a compulsion." said Priyani Ratna-Gopal, Country Head IIFL Ceylon.