Mobitel ICTs road safety marks WTISD in Sri Lanka

The purpose of World Telecommunication and Information Society Day (WTISD) is to help raise awareness of the possibilities that the use of the Internet and other Information and Communication Technologies (ICT) could bring to societies and economies, as well as ways to bridge the digital divide around the world. May 17 marks the anniversary of the signing of the first International Telegraph Convention and the creation of the International Telecommunication Union, under the theme 'ICTs and improving road safety'.

As Sri Lanka's National Mobile Service Provider, Sri Lanka Telecom Mobitel is dedicated to deliver 'caring' telecommunications solutions to uplift the lives of the Sri Lankan people by bringing world class mobile technologies and global learnings for the betterment of our country. It is against this background that Mobitel will continue to keep abreast of global innovations and cutting-edge information technology solutions, so that we in Sri Lanka can develop ahead of our time. Positioned as a brand that cares always, Mobitel takes this opportunity to express the Brand's commitment to support and strengthen the different segments of customers who will in turn form the people quotient that will power Sri Lanka's growth to be the Wonder of Asia. Given this backdrop, the brand lays great emphasis on creating telecommunication solutions that transcend normal conveniences of contemporary life by innovating solutions that have the power to offer 'real life' solutions to people's day to day issues.

It is in this regard that the brand Sri Lanka Telecom Mobitel launched dedicated services like 'Doc Call' (medical advice and guidance via the mobile), Liyasara (special advice and services dedicated to women delivered via the mobile), Aachara (special roaming rates for the Sri Lankan migrant community), Upahara (dedicated services and discounted rates for government employees) to name a few. The brand's portfolio of products is heavily influenced by creating lasting conveniences and facilities at affordable prices to the common man, the lifeblood of our Nation.

In a message on behalf of the World Telecommunications Day 2013, ITU Secretary-General, Dr Hamadoun I. Touré commented, "ICTs play a catalytic role in creating opportunities for people in every walk of life. Today, even as we take to the streets in our vehicles, we have the tools at our fingertips to communicate across the world, navigate through dense traffic and find our way in unfamiliar terrain. While these technologies are becoming increasingly ubiquitous, we must ensure that we use them responsibly and with caution, especially while driving, in order to avoid accidents and injury."

Keeping in line to the WTISD and President Mahinda Rajapaksa's vision to transform Sri Lanka towards a new era, Mobitel today stands committed to introduce ICT applications with the view of facilitating growth in the public and private sector of the country and takes this valuable opportunity to emphasize on the use of technology responsibly.