Micromax launches Bolt A54 Smartphone in SL

Micromax, a leading India mobile handset company, has announced the launch of its new 3G enabled Smartphone, Micromax Bolt A54. This device is based on a Qualcomm(r) Reference Design, which utilizes the Qualcomm Snapdragon(tm) S1 MSM(tm)7227A processor by Qualcomm Technologies, Inc.

The A54 is a full capacitive touch screen phone, runs on Android 2.3.5 (Gingerbread) and is powered by a 1GHz Qualcomm Snapdragon S1 processor, which helps you achieve your desired tasks much faster. Equipped with a 3.0 MP rear camera, the phone captures all your favorite moments in supreme clarity. The A54 comes with an expandable memory up to 32 GB.

Powered by a 1300 mAh battery, the phone provides a talk time of up to four hours ensuring a strong battery backup supporting Bluetooth 2.1 and Wi-Fi, which ensures full time connectivity for social media buffs.

Commenting on the launch, Mr. Amit Mathur, VP international Business, Micromax, said, "Overall we have seen a great response from the SAARC nations. Sri Lanka is one of our strongest markets proving to be a very important business territory. The consumer response in the country has been overwhelming and we are seeing increasing demand for Micromax products. We would continue to provide our customers in the country with our latest innovative offerings."

Country Manager for Micromax Sri Lanka, Sanjeev Ariaratnam stated in this regard; "Micromax is a strong, sought after brand and we aim to strengthen the brand's presence in Sri Lanka not only through Micromax' product portfolio but also our superior services and valuable offerings".

Micromax Sri Lanka recently launched a new showroom and service center at Majestic City to serve as a base for customers to experience the best of Micromax' superior service. Sole agent for Micromax in Sri Lanka is Metropolitan Telecom.

The Micromax A54 will be available at the Micromax showroom - Majestic City and across Abans retail showrooms island-wide.

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